| SAMPLE AGENDA |
| DAY ONE: ARRIVAL DAY |
| 3:00 pm - 5:00 pm |
Registration at the Hotel |
| 5:00 pm - 6:00 pm |
Welcome & Opening Class: The State of Seminar Marketing |
| 6:00 pm - 7:30 pm |
Cocktails & Dinner
- Overview of Seminar University
|
| |
| DAY TWO |
| 7:30 am |
Bus leaves hotel for RME – Don’t be late, bus will depart promptly at 7:30! |
| 8:00 am - 8:30 am |
Opening Remarks with Continental Breakfast |
| 8:30 am - 9:30 am |
Seminar Basics
- The real power of seminars: Why do they work so well for growing a business?
- The 10 Commandments: The basic rules of seminar success that everyone must follow
- Q and A
- Desired outcomes
|
| 9:30 am - 9:45 am |
Break - Questions From the Hat |
| 9:45 am - 10:30 am |
Putting the YOU in your Seminar
- Why is everyone different as a speaker and a seminar marketer?
- How to understand and take maximum advantage of you natural instinctive strengths in the seminar process.
- How should you create, prepare, and deliver seminars your own way.
|
| 10:30 am - 10:40 am |
Break |
| 10:40 am - 12:00 pm |
An Emotional Overview
- A discussion of the emotional process that underlies all seminars.
- An introduction to the nine emotions that comprise “Trust”.
|
| 12:00 pm - 12:45 pm |
Lunch |
| 12:45 pm - 1:30 pm |
Emotional Dynamic Part 1
- Emotional Mind States 1 - 4: Like, Understanding, Respect Confidence
|
| 1:30 pm - 1:40 pm |
Break |
| 1:40 pm - 3:00 pm |
Emotional Dynamic Part 2
- Emotional Mind-states 5 – 9: Happiness, Fear, Action, Change, Enthusiasm
|
| 3:00 pm - 3:10 pm |
Break |
| 3:10 pm - 4:30 pm |
Emotional Dynamics Part 3
- Using guest speakers
- Conducting a proper wrap-up
- Handling the Q&A session
|
| 4:30 pm - 5:00 pm |
Seminars and Ethics
- A discussion of the RME Code of Seminar Ethics
|
| 5:00 pm |
Bus departs RME for hotel to freshen up before Dinner Seminar |
| 6:00 pm |
Bus departs hotel for Dinner Seminar |
| 6:30 pm |
Dinner Seminar with Frank Maselli |
| |
| DAY THREE |
| 7:30 am |
Bus leaves hotel for RME – Don’t be late, bus will depart promptly at 7:30! |
| 8:00 am - 8:30 am |
Continental Breakfast served duing session |
| 8:30 am - 9:30 am |
Converting Attendees to Appointments
- Appointment close techniques
- Understanding the barriers to appointments
- 1 Simple Technique that will double your appointments immediately
- Next steps (coaching and follow-up opportunities)
|
| 9:30 am - 9:45 am |
Break |
| 9:45 am - 10:45 am |
Referrals: The Professional Way
- A new look at the referral process using the same core emotional and psychological understanding of the client
|
| 10:45 am - 12:00 pm |
Open Forum |
| 12:00 pm - 12:30 pm |
Lunch |
| 12:30 pm - 2:00 pm |
Closing Session |